{"id":2501,"date":"2016-01-21T11:20:23","date_gmt":"2016-01-21T11:20:23","guid":{"rendered":"http:\/\/www.iic.uam.es\/\/?page_id=2501"},"modified":"2017-07-11T12:53:34","modified_gmt":"2017-07-11T10:53:34","slug":"lynguo-trends-en","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/lynguo-trends-en\/","title":{"rendered":"Lynguo Trends"},"content":{"rendered":"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div id=\"rev_slider_105_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" style=\"margin:0px auto;background-color:transparent;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.0.9 fullwidth mode -->\n\t<div id=\"rev_slider_105_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.0.9\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-146\" data-transition=\"fade\" data-slotamount=\"default\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/12\/cabecera_Lynguo_Trends.jpg\"  alt=\"\"  width=\"1903\" height=\"300\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption Fashion-BigDisplay   tp-resizeme\" \n\t\t\t id=\"slide-146-layer-1\" \n\t\t\t data-x=\"center\" data-hoffset=\"\" \n\t\t\t data-y=\"center\" data-voffset=\"-51\" \n\t\t\t\t\t\tdata-width=\"['880']\"\n\t\t\tdata-height=\"['70']\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;s:300;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-splitin=\"none\" \n\t\t\tdata-splitout=\"none\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 5; 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color: rgba(255, 255, 255, 1.00);font-family:OPEN SANS;text-align:center;\">Lynguo Trends is a press clipping application to monitor digital media in real time. \n\t\t<\/div>\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); var htmlDivCss=\".tp-caption.Fashion-BigDisplay,.Fashion-BigDisplay{color:rgba(0,0,0,1.00);font-size:60px;line-height:60px;font-weight:900;font-style:normal;font-family:Raleway;padding:0px 0px 0px 0px;text-decoration:none;background-color:transparent;border-color:transparent;border-style:none;border-width:0px;border-radius:0px 0px 0px 0px;letter-spacing:2px}\";\r\n\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t}\r\n\t\t\t\telse{\r\n\t\t\t\t\tvar htmlDiv = document.createElement(\"div\");\r\n\t\t\t\t\thtmlDiv.innerHTML = \"<style>\" + htmlDivCss + \"<\/style>\";\r\n\t\t\t\t\tdocument.getElementsByTagName(\"head\")[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t}\r\n\t\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\/******************************************\r\n\t\t\t\t-\tPREPARE PLACEHOLDER FOR SLIDER\t-\r\n\t\t\t******************************************\/\r\n\r\n\t\t\tvar setREVStartSize=function(){\r\n\t\t\t\ttry{var e=new Object,i=jQuery(window).width(),t=9999,r=0,n=0,l=0,f=0,s=0,h=0;\r\n\t\t\t\t\te.c = jQuery('#rev_slider_105_1');\r\n\t\t\t\t\te.gridwidth = [1240];\r\n\t\t\t\t\te.gridheight = [300];\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\te.sliderLayout = \"fullwidth\";\r\n\t\t\t\t\tif(e.responsiveLevels&&(jQuery.each(e.responsiveLevels,function(e,f){f>i&&(t=r=f,l=e),i>f&&f>r&&(r=f,n=e)}),t>r&&(l=n)),f=e.gridheight[l]||e.gridheight[0]||e.gridheight,s=e.gridwidth[l]||e.gridwidth[0]||e.gridwidth,h=i\/s,h=h>1?1:h,f=Math.round(h*f),\"fullscreen\"==e.sliderLayout){var u=(e.c.width(),jQuery(window).height());if(void 0!=e.fullScreenOffsetContainer){var c=e.fullScreenOffsetContainer.split(\",\");if (c) jQuery.each(c,function(e,i){u=jQuery(i).length>0?u-jQuery(i).outerHeight(!0):u}),e.fullScreenOffset.split(\"%\").length>1&&void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0?u-=jQuery(window).height()*parseInt(e.fullScreenOffset,0)\/100:void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0&&(u-=parseInt(e.fullScreenOffset,0))}f=u}else void 0!=e.minHeight&&f<e.minHeight&&(f=e.minHeight);e.c.closest(\".rev_slider_wrapper\").css({height:f})\r\n\t\t\t\t}catch(d){console.log(\"Failure at Presize of Slider:\"+d)}\r\n\t\t\t};\r\n\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\tsetREVStartSize();\r\n\t\t\tfunction revslider_showDoubleJqueryError(sliderID) {\r\n\t\t\t\t\tvar errorMessage = \"Revolution Slider Error: You have some jquery.js library include that comes after the revolution files js include.\";\r\n\t\t\t\t\terrorMessage += \"<br> This includes make eliminates the revolution slider libraries, and make it not work.\";\r\n\t\t\t\t\terrorMessage += \"<br><br> To fix it you can:<br>&nbsp;&nbsp;&nbsp; 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In this sense, following press media and blogs and elaborating press clipping have become indispensable to check trends and be up to date on the areas of interest.[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">What is Lynguo Trends? [\/vc_column_text][vc_column_text]\n<\/span><\/h3>\n<p style=\"text-align: justify;\">Lynguo Trends is a press clipping application developed by Instituto de Ingenier\u00eda del Conocimiento (IIC) to monitor digital media: online news, social networks, TV, online radio\u2026, to offer companies a selection of this information according to the client\u2019s needs.<\/p>\n<p style=\"text-align: justify;\">The application permits to keep track of the impact news has on Twitter, Facebook and LinkedIn, in particular news searched by the client. Customized configuration and real-time listening allow clients to make the best of information and observe the evolution of media on social networks.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">How does Lynguo Trends work?[\/vc_column_text][vc_column_text]\n<\/span><\/h3>\n<p style=\"text-align: justify;\">Lynguo Trends selects, classifies and organises media news and blogs:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Tracks news in real time from the main digital media sources \u2014TV and radio included\u2014 and national and international blogs.<\/li>\n<li style=\"text-align: justify;\">It can be accessed online 24 hours.<\/li>\n<li style=\"text-align: justify;\">Selects, classifies and organises news according to the searches of the client.<\/li>\n<li style=\"text-align: justify;\">Offers a ranking of the most viral news sources on social networks.<\/li>\n<li style=\"text-align: justify;\">News can be filtered according to multiple categories.<\/li>\n<li style=\"text-align: justify;\">Generates dynamic reports in PDF format where news can be organised, edited and added, and include topics previously selected by clients.<\/li>\n<li style=\"text-align: justify;\">Contains a dashboard summarising the impact measurements.<\/li>\n<li style=\"text-align: justify;\">Allows performing historical searches.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#ffffff&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">Benefits<\/span><\/h3>\n<p style=\"text-align: center; font-size: 23px;\"><span style=\"color: #bbbbbb;\">Lynguo Trends allows our clients:<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-info boxicon\" style=\"\"><\/i>To keep informed<\/h3><p>\n<p style=\"text-align: justify;\">To keep informed about breaking news of their concern.<\/p>\n<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-screen-smartphone boxicon\" style=\"\"><\/i>To select digital media <\/h3><p>To select digital media of concern for your business.<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-trophy boxicon\" style=\"\"><\/i>To measure news impact <\/h3><p>To measure news impact on social networks.<\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/11\/Lynguo_Trends_01.png\" alt=\"\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-magnifier boxicon\" style=\"\"><\/i>To analyse presence <\/h3><p>To analyse presence of your brand.<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-directions boxicon\" style=\"\"><\/i>To know the trends <\/h3><p>To know the trends of the company\u2019s sector.<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-note boxicon\" style=\"\"><\/i>To create interesting content <\/h3><p>To create interesting content to position your brand.<\/p><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_tabs][vc_tab title=&#8221;Guaranteed efficiency&#8221; tab_id=&#8221;935f095a-009c-4&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">Guaranteed efficiency[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text]\n<\/span><\/h3>\n<p style=\"text-align: justify;\">Lynguo Trends tracks news associated to client interests from the main digital media sources and blogs. Configuration options, supported by natural language processing techniques, help extract the most relevant news for the client, thus simplifying the process of searching and selecting. In addition, it is possible to check which social network has the greatest impact. IIC team of experts work closely and support the client during the whole process.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=&#8221;Why invest in Lynguo Trends?&#8221; tab_id=&#8221;1450085209526-1-9&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">Why invest in Lynguo Trends?<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text]\n<ul>\n<li style=\"text-align: justify;\"><strong>Time saving:<\/strong> Millions pieces of news are generated every day on national and international media press sources. Being up to date of news that really concern a company or performing news searches on the main media requires applications that permit recovering information quickly. Lynguo Trends selects, classifies and organises the most relevant news, reducing considerably the time that would otherwise be needed to do it.<\/li>\n<li style=\"text-align: justify;\"><strong>Customized configuration:<\/strong> Every client is unique. They have their own interests and needs. The Institute counts on a team of computational linguists who work on cutting-edge technologies to provide reliability and effectiveness to an application that offers a configuration which can be adjusted to the client\u2019s needs.<\/li>\n<li style=\"text-align: justify;\"><strong>Working closely with the client:<\/strong> Lynguo Trends has been designed to be easily adapted to the modifications suggested by the client according to changing needs.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#2b99cc&#8221; text_color=&#8221;light&#8221; top_padding=&#8221;15&#8243; bottom_padding=&#8221;15&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIybGluZS1oZWlnaHQlM0ElMjAyOHB4JTNCJTIwZm9udC13ZWlnaHQlM0ElMjAxMDAlM0IlMjBmb250LWZhbWlseSUzQSUyME9wZW4lMjBTYW5zJTNCJTIwZm9udC1zaXplJTNBJTIwMjBweCUzQiUyMHRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0VPcGluaW9uJTIwYWJvdXQlMjBicmFuZHMlMjBpbiUyMHNvY2lhbCUyMG5ldHdvcmtzJTIwaXMlMjBrZXklMjBmb3IlMjBjdXJyZW50JTIwYnVzaW5lc3MlMjBzdHJhdGVnaWVzLiUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row bg_image=&#8221;2082&#8243; text_align=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<a href=\"\/en\/more-information\/\" target=\"_self\" class=\"button color-8 large \" style=\"border-radius: 2px;\">MORE INFORMATION<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Nowadays the technological revolution has led communication agencies and public relations officers to control a higher flow of information about their brand and environment every day, adjusting to online world and social networks immediacy. In this sense, following press media and blogs and elaborating press clipping have become indispensable to check trends and be up to date on the areas of interest.[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] What is Lynguo Trends? [\/vc_column_text][vc_column_text] Lynguo Trends is a press clipping application developed by Instituto de Ingenier\u00eda del Conocimiento (IIC) to monitor digital media: online news, social networks, TV, online radio\u2026, to offer companies a selection of this information according to the client\u2019s needs. The application permits to keep track of the impact news has on Twitter, Facebook and LinkedIn, in particular news searched by the client. Customized configuration and real-time listening allow clients to make the best of information and observe the evolution of media on social networks. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] How does Lynguo Trends work?[\/vc_column_text][vc_column_text] Lynguo Trends selects, classifies and organises media news and blogs: Tracks news in real time from the main digital media sources \u2014TV and radio included\u2014 and national and international blogs. It [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2488,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2501","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lynguo Trends - IIC<\/title>\n<meta name=\"description\" content=\"Lynguo Trends is a press clipping application developed by Instituto de Ingenier\u00eda del Conocimiento (IIC) to monitor digital media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/lynguo-trends-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lynguo Trends - 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