{"id":2497,"date":"2016-01-21T10:56:01","date_gmt":"2016-01-21T10:56:01","guid":{"rendered":"http:\/\/www.iic.uam.es\/\/?page_id=2497"},"modified":"2018-11-07T08:42:54","modified_gmt":"2018-11-07T07:42:54","slug":"market-research-on-social-networks","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/market-research-on-social-networks\/","title":{"rendered":"Market research on Social Networks"},"content":{"rendered":"[vc_row top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div id=\"rev_slider_104_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" style=\"margin:0px auto;background-color:transparent;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.0.9 fullwidth mode -->\n\t<div id=\"rev_slider_104_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.0.9\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-145\" data-transition=\"fade\" data-slotamount=\"default\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/12\/cabecera_Consuloria_Lynguo.jpg\"  alt=\"\"  width=\"1903\" height=\"300\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption Fashion-BigDisplay   tp-resizeme\" \n\t\t\t id=\"slide-145-layer-1\" \n\t\t\t data-x=\"center\" data-hoffset=\"\" \n\t\t\t data-y=\"center\" data-voffset=\"-66\" \n\t\t\t\t\t\tdata-width=\"['881']\"\n\t\t\tdata-height=\"['auto']\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;s:300;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-splitin=\"none\" \n\t\t\tdata-splitout=\"none\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 5; 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You can <strong>make the most of information online<\/strong> about a brand, a product, or competitors in your sector, which will help you define and guide your strategy.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">What does market research based on social networks offer?<\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: justify;\">Through <strong>analytical insights<\/strong> and <strong>social listening, market research on social networks<\/strong> offers a complete view of the consumer profile, with valuable information about their interests, purchasing habits, location, etc.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">How is market research based on social networks carried out?<\/span><\/h3>\n[\/vc_column_text][vc_column_text]Research is carried out using the <u><a href=\"\/en\/big-data-services\/digital-environment\/lynguo-en\/\">Lynguo tool<\/a><\/u> and it starts with an exhaustive <strong>monitoring<\/strong> of large volumes of data in order to respond to the KPIs requested by the client. All this data is <strong>analysed automatically<\/strong> and supervised at all times by software engineers, <strong>computer linguists<\/strong> and data analysts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; bg_image=&#8221;10228&#8243; bg_repeat=&#8221;no-repeat&#8221; parallax_bg=&#8221;true&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;]<div class=\"headline font-inherit fontsize-l fontweight-inherit lh-inherit align-center transform-inherit \" style=\"\">Adapted to your needs!<br \/>\nRequest the market study based on social networks that best fits your business strategy.<\/div><a href=\"\/en\/contact\/\" target=\"_self\" class=\"button blue large \" style=\"border-radius: 2px;\">I WANT TO KNOW MORE!<\/a>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; type=&#8221;full_width_section&#8221;][vc_column bg_color=&#8221;#3591c4&#8243; column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2018\/08\/marca.png\" alt=\"reputaci\u00f3n de marca\" \/><\/div>[vc_column_text]\n<h3 style=\"text-align: center;\">Brand reputation study<\/h3>\n[\/vc_column_text][vc_column_text]\n<p style=\"font-size: 19px; text-align: center;\">Study to find out the reputation of your brand, your products or the services you offer.<\/p>\n[\/vc_column_text][\/vc_column][vc_column bg_color=&#8221;#f3f3f3&#8243; column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">This study will allow you to recognize the reputation of your brand, your products or the services you offer, which will help you to understand what perception your consumers have, as well as to define or modify your marketing strategies.<\/p>\n<p style=\"text-align: justify;\">In the <strong>brand reputation study<\/strong> we collect all the results about your consumers&#8217; preferences, the opinion on your brand, the volume of mentions received or the trends of online conversations, among other KPIs that you are interested in analysing, and put them together in a report..<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; type=&#8221;full_width_section&#8221;][vc_column column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">A <strong>study of communities<\/strong> will unveil the conversation groups emerged around a brand, product or interest, such as an event or a topic that is trending at a particular time.<\/p>\n<p style=\"text-align: justify;\">This study will provide you with a complete report of the users that make up each community, how they interact with each other and which aspects have more impact, among other analysable parameters. Knowing this data will give you a strategic vision to develop a solid community and gain optimal brand exposure.<\/p>\n[\/vc_column_text][\/vc_column][vc_column bg_color=&#8221;#3591c4&#8243; column_padding=&#8221;padding-3&#8243; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2018\/06\/equipo-lynguo.png\" alt=\"Equipo Lynguo\" \/><\/div>[vc_column_text]\n<h3 style=\"text-align: center;\">Study of communities on social networks<\/h3>\n[\/vc_column_text][vc_column_text]\n<p style=\"font-size: 19px; text-align: center;\">Study to uncover the conversation groups around a brand, product, event, etc.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; type=&#8221;full_width_section&#8221;][vc_column bg_color=&#8221;#3591c4&#8243; column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2018\/06\/tecnology-lynguo.png\" alt=\"Tecnology\" \/><\/div>[vc_column_text]\n<h3 style=\"text-align: center;\">Competitive intelligence study<\/h3>\n[\/vc_column_text][vc_column_text]\n<p style=\"font-size: 19px; text-align: center;\">Study to obtain valuable information about your business, the market and the competition in your sector.<\/p>\n[\/vc_column_text][\/vc_column][vc_column bg_color=&#8221;#f3f3f3&#8243; column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">A <strong>competitive intelligence study<\/strong> is aimed to disclose valuable information about your business, the market and the competition in your sector.<\/p>\n<p style=\"text-align: justify;\">This analysis identifies key information about the competitiveness of your company and its position in the market. With this data, you will be able to decide new business strategies based on the insights discovered.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; type=&#8221;full_width_section&#8221;][vc_column column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; width=&#8221;1\/2&#8243;][vc_column_text]If you are looking for a tailored and customized study for a specific project, we can create the <strong>market study based on social networks<\/strong> that you need in order to get the most out of data on social networks.[\/vc_column_text][\/vc_column][vc_column bg_color=&#8221;#3591c4&#8243; column_padding=&#8221;padding-3&#8243; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2018\/08\/estudios-a-medida.png\" alt=\"estudios a medida\" \/><\/div>[vc_column_text]\n<h3 style=\"text-align: center;\">Tailored studies<\/h3>\n[\/vc_column_text][vc_column_text]\n<p style=\"font-size: 19px; text-align: center;\">Personalized study according to your interests and needs.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; bg_image=&#8221;10637&#8243; bg_repeat=&#8221;no-repeat&#8221; parallax_bg=&#8221;true&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;45&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;]<div class=\"headline font-inherit fontsize-l fontweight-inherit lh-inherit align-center transform-inherit \" style=\"\">Tell us about your project and we will advise you on the research that would be most beneficial to you<\/div><a href=\"\/en\/contact\/\" target=\"_self\" class=\"button blue large \" style=\"border-radius: 2px;\">let us know your needs!<\/a>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#ffffff&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">Benefits of market research based on Social Networks<\/span><\/h3>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-basket boxicon\" style=\"\"><\/i>Consumer trends<\/h3><p><strong>Discover and anticipate consumer trends <\/strong>and the movements of competitors.<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-refresh boxicon\" style=\"\"><\/i>Adaptation of content<\/h3><p><strong>Adapt content to the Marketing strategy<\/strong>, so that, for example, the media can find out the type of reader or customer they have in another country.<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-trophy boxicon\" style=\"\"><\/i>Corporate image<\/h3><p><strong>Determine how to focus corporate image <\/strong>and be aware of what attributes of the brand should be reinforced.<\/p><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div><div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/11\/Consultoria_Lynguo_03.png\" alt=\"\" \/><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-badge boxicon\" style=\"\"><\/i>Brand positioning<\/h3><p><strong>Identify the positioning of a brand <\/strong>or product on social networks, discover new needs and interests of your customers in order to expand the business or compare with the competition.<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-bubbles boxicon\" style=\"\"><\/i>Conversation groups<\/h3><p><strong>Detect natural groups of conversation<\/strong>, discover what topics or trends are being talked about on the network: whether they have their own language, what do they have in common (location, do they read the same press, do they have the same occupation, hobbies, age, gender &#8230;).<\/p><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#2b99cc&#8221; text_color=&#8221;light&#8221; top_padding=&#8221;15&#8243; bottom_padding=&#8221;15&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIybGluZS1oZWlnaHQlM0ElMjAyOHB4JTNCJTIwZm9udC13ZWlnaHQlM0ElMjAxMDAlM0IlMjBmb250LWZhbWlseSUzQSUyME9wZW4lMjBTYW5zJTNCJTIwZm9udC1zaXplJTNBJTIwMjBweCUzQiUyMHRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0VXaXRoJTIwTHluZ3VvJTIweW91JTIwY2FuJTIwZmluZCUyMG91dCUyMHVzZXIlMjBvcGluaW9uJTIwYW5kJTIwYXdhcmVuZXNzJTIwaW4lMjBzb2NpYWwlMjBldmVudHMuJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row bg_image=&#8221;2082&#8243; bg_color=&#8221;#ffffff&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><a href=\"\/en\/more-information\/\" target=\"_self\" class=\"button color-8 large \" style=\"border-radius: 2px;\">MORE INFORMATION<\/a>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Carrying out a market study of your organization based on social networks can be the key to the success of your business. You can make the most of information online about a brand, a product, or competitors in your sector, which will help you define and guide your strategy. [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] What does market research based on social networks offer? [\/vc_column_text][vc_column_text] Through analytical insights and social listening, market research on social networks offers a complete view of the consumer profile, with valuable information about their interests, purchasing habits, location, etc. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] How is market research based on social networks carried out? [\/vc_column_text][vc_column_text]Research is carried out using the Lynguo tool and it starts with an exhaustive monitoring of large volumes of data in order to respond to the KPIs requested by the client. All this data is analysed automatically and supervised at all times by software engineers, computer linguists and data analysts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; bg_image=&#8221;10228&#8243; bg_repeat=&#8221;no-repeat&#8221; parallax_bg=&#8221;true&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; type=&#8221;full_width_section&#8221;][vc_column bg_color=&#8221;#3591c4&#8243; column_padding=&#8221;padding-3&#8243; column_center=&#8221;true&#8221; text_color=&#8221;light&#8221; text_align=&#8221;center&#8221; width=&#8221;1\/2&#8243;][vc_column_text] Brand reputation study [\/vc_column_text][vc_column_text] Study to find out the reputation of your brand, your products or the services you offer. [\/vc_column_text][\/vc_column][vc_column bg_color=&#8221;#f3f3f3&#8243; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2488,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2497","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market research on Social Networks - IIC<\/title>\n<meta name=\"description\" content=\"Market research on Social Networks. 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