{"id":2488,"date":"2016-01-21T10:35:07","date_gmt":"2016-01-21T10:35:07","guid":{"rendered":"http:\/\/www.iic.uam.es\/\/?page_id=2488"},"modified":"2018-08-28T11:44:06","modified_gmt":"2018-08-28T09:44:06","slug":"digital-environment","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/","title":{"rendered":"Digital Environment"},"content":{"rendered":"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div id=\"rev_slider_102_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" style=\"margin:0px auto;background-color:transparent;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.0.9 fullwidth mode -->\n\t<div id=\"rev_slider_102_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.0.9\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-143\" data-transition=\"fade\" data-slotamount=\"default\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2016\/01\/cabecera-digital.jpg\"  alt=\"\"  width=\"1903\" height=\"300\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption Fashion-BigDisplay   tp-resizeme\" \n\t\t\t id=\"slide-143-layer-1\" \n\t\t\t data-x=\"center\" data-hoffset=\"\" \n\t\t\t data-y=\"center\" data-voffset=\"-51\" \n\t\t\t\t\t\tdata-width=\"['880']\"\n\t\t\tdata-height=\"['70']\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;s:300;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-splitin=\"none\" \n\t\t\tdata-splitout=\"none\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 5; 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line-height: 30px; font-weight: 100; color: rgba(255, 255, 255, 1.00);font-family:OPEN SANS;text-align:center;\">The opinion about brands and their presence in digital media constitute nowadays the enterprise reputation in social networks. \n\t\t<\/div>\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); var htmlDivCss=\".tp-caption.Fashion-BigDisplay,.Fashion-BigDisplay{color:rgba(0,0,0,1.00);font-size:60px;line-height:60px;font-weight:900;font-style:normal;font-family:Raleway;padding:0px 0px 0px 0px;text-decoration:none;background-color:transparent;border-color:transparent;border-style:none;border-width:0px;border-radius:0px 0px 0px 0px;letter-spacing:2px}\";\r\n\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t}\r\n\t\t\t\telse{\r\n\t\t\t\t\tvar htmlDiv = document.createElement(\"div\");\r\n\t\t\t\t\thtmlDiv.innerHTML = \"<style>\" + htmlDivCss + \"<\/style>\";\r\n\t\t\t\t\tdocument.getElementsByTagName(\"head\")[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t}\r\n\t\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\/******************************************\r\n\t\t\t\t-\tPREPARE PLACEHOLDER FOR SLIDER\t-\r\n\t\t\t******************************************\/\r\n\r\n\t\t\tvar setREVStartSize=function(){\r\n\t\t\t\ttry{var e=new Object,i=jQuery(window).width(),t=9999,r=0,n=0,l=0,f=0,s=0,h=0;\r\n\t\t\t\t\te.c = jQuery('#rev_slider_102_1');\r\n\t\t\t\t\te.gridwidth = [1240];\r\n\t\t\t\t\te.gridheight = [300];\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\te.sliderLayout = \"fullwidth\";\r\n\t\t\t\t\tif(e.responsiveLevels&&(jQuery.each(e.responsiveLevels,function(e,f){f>i&&(t=r=f,l=e),i>f&&f>r&&(r=f,n=e)}),t>r&&(l=n)),f=e.gridheight[l]||e.gridheight[0]||e.gridheight,s=e.gridwidth[l]||e.gridwidth[0]||e.gridwidth,h=i\/s,h=h>1?1:h,f=Math.round(h*f),\"fullscreen\"==e.sliderLayout){var u=(e.c.width(),jQuery(window).height());if(void 0!=e.fullScreenOffsetContainer){var c=e.fullScreenOffsetContainer.split(\",\");if (c) jQuery.each(c,function(e,i){u=jQuery(i).length>0?u-jQuery(i).outerHeight(!0):u}),e.fullScreenOffset.split(\"%\").length>1&&void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0?u-=jQuery(window).height()*parseInt(e.fullScreenOffset,0)\/100:void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0&&(u-=parseInt(e.fullScreenOffset,0))}f=u}else void 0!=e.minHeight&&f<e.minHeight&&(f=e.minHeight);e.c.closest(\".rev_slider_wrapper\").css({height:f})\r\n\t\t\t\t}catch(d){console.log(\"Failure at Presize of Slider:\"+d)}\r\n\t\t\t};\r\n\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\tsetREVStartSize();\r\n\t\t\tfunction revslider_showDoubleJqueryError(sliderID) {\r\n\t\t\t\t\tvar errorMessage = \"Revolution Slider Error: You have some jquery.js library include that comes after the revolution files js include.\";\r\n\t\t\t\t\terrorMessage += \"<br> This includes make eliminates the revolution slider libraries, and make it not work.\";\r\n\t\t\t\t\terrorMessage += \"<br><br> To fix it you can:<br>&nbsp;&nbsp;&nbsp; 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Data have become an essential asset for companies, but the key lies not only in having them, but in managing and analysing them properly to extract value and integrate the information they provide to the business strategy of a company.<\/p>\n<p style=\"text-align: justify;\">The<strong> opinion about brands<\/strong> and their <strong>presence in digital media<\/strong> constitute nowadays the enterprise reputation in social networks.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">Processing all this information with Social Media monitoring tools allows increasing brand awareness, generating a higher loyalty in customers, measuring online reputation, detecting crisis, trends and opinion leaders in real time.<\/p>\n<p style=\"text-align: justify;\">Aware of this change, we offer <strong>solutions and services<\/strong> adapted to the current needs of the market and consumers.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">Solutions and services<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; bottom_padding=&#8221;40&#8243;][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\"><a href=\"\/en\/big-data-services\/digital-environment\/lynguo-en\/\">Lynguo<\/a> is a <strong>social media listening<\/strong> and analysis tool that monitors real-time conversations associated to a particular topic. Lynguo is remarkably versatile: Sentiment Analysis, main KPIs, alerts and historical data.<\/p>\n[\/vc_column_text][\/vc_column][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">With <a href=\"http:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/lynguo-consultancy\/\">Lynguo Consultancy<\/a> we perform specific studies based on the business interests of the client (events, products being launched or social events in digital media).<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; text_align=&#8221;center&#8221; bottom_padding=&#8221;20&#8243;][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><a href=\"\/en\/big-data-services\/digital-environment\/lynguo\/\" ><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/11\/Lynguo.png\" alt=\"Lynguo\" \/><\/a><\/div>[vc_column_text]\n<p style=\"text-align: center; font-size: 18px; line-height: 22px;\"><span style=\"color: #878787;\">Social media listening and analysis tool<\/span><\/p>\n[\/vc_column_text]<a href=\"\/en\/big-data-services\/digital-environment\/lynguo-en\/\" target=\"_self\" class=\"button blue small \" style=\"border-radius: 2px;\">Lynguo<\/a>[\/vc_column][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><a href=\"http:\/\/en\/big-data-services\/digital-environment\/lynguo-consultancy\/\" ><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/11\/Lynguo_consulto.png\" alt=\"Lynguo consultor\u00eda\" \/><\/a><\/div>[vc_column_text]\n<p style=\"text-align: center; font-size: 18px; line-height: 22px;\"><span style=\"color: #878787;\">Specific studies based on the business interests of the client <\/span><\/p>\n[\/vc_column_text]<a href=\"\/en\/big-data-services\/digital-environment\/lynguo-consultancy\/\" target=\"_self\" class=\"button blue small \" style=\"border-radius: 2px;\">Lynguo Consultancy<\/a>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#ffffff&#8221; top_padding=&#8221;20&#8243; bottom_padding=&#8221;30&#8243;][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\">Data and knowledge have become a priority at enterprise level, so it is essential for any organization to <strong>know and measure information<\/strong> on the internet in order to be more competitive.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; bg_image=&#8221;2082&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><a href=\"\/en\/more-information\/\" target=\"_self\" class=\"button color-8 large \" style=\"border-radius: 2px;\">MORE INFORMATION<\/a>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][vc_column_text] Big Data applied to the Digital Environment [\/vc_column_text][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Digital transformation of companies has effected a radical change on the role of internet users. Data have become an essential asset for companies, but the key lies not only in having them, but in managing and analysing them properly to extract value and integrate the information they provide to the business strategy of a company. The opinion about brands and their presence in digital media constitute nowadays the enterprise reputation in social networks. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Processing all this information with Social Media monitoring tools allows increasing brand awareness, generating a higher loyalty in customers, measuring online reputation, detecting crisis, trends and opinion leaders in real time. Aware of this change, we offer solutions and services adapted to the current needs of the market and consumers. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][vc_column_text] Solutions and services [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; bottom_padding=&#8221;40&#8243;][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;][vc_column_text] Lynguo is a social media listening and analysis tool that monitors real-time conversations associated to a particular topic. Lynguo is remarkably versatile: Sentiment Analysis, main KPIs, alerts and historical data. [\/vc_column_text][\/vc_column][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;][vc_column_text] With Lynguo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2470,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2488","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Environment - IIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Environment - IIC\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][vc_column_text] Big Data applied to the Digital Environment [\/vc_column_text][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Digital transformation of companies has effected a radical change on the role of internet users. Data have become an essential asset for companies, but the key lies not only in having them, but in managing and analysing them properly to extract value and integrate the information they provide to the business strategy of a company. The opinion about brands and their presence in digital media constitute nowadays the enterprise reputation in social networks. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] Processing all this information with Social Media monitoring tools allows increasing brand awareness, generating a higher loyalty in customers, measuring online reputation, detecting crisis, trends and opinion leaders in real time. Aware of this change, we offer solutions and services adapted to the current needs of the market and consumers. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243; delay=&#8221;500&#8243;][vc_column_text] Solutions and services [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f1f1f1&#8243; bottom_padding=&#8221;40&#8243;][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/2&#8243;][vc_column_text] Lynguo is a social media listening and analysis tool that monitors real-time conversations associated to a particular topic. Lynguo is remarkably versatile: Sentiment Analysis, main KPIs, alerts and historical data. 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