{"id":2437,"date":"2016-01-20T12:10:11","date_gmt":"2016-01-20T12:10:11","guid":{"rendered":"http:\/\/www.iic.uam.es\/\/?page_id=2437"},"modified":"2016-02-19T12:44:14","modified_gmt":"2016-02-19T12:44:14","slug":"descriptive-analytics","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/","title":{"rendered":"Descriptive Analytics"},"content":{"rendered":"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div id=\"rev_slider_93_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" style=\"margin:0px auto;background-color:transparent;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.0.9 fullwidth mode -->\n\t<div id=\"rev_slider_93_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.0.9\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-134\" data-transition=\"fade\" data-slotamount=\"default\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/12\/Cabecera_An_DESCRIPTIVA.png\"  alt=\"\"  width=\"1903\" height=\"300\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption Fashion-BigDisplay   tp-resizeme\" \n\t\t\t id=\"slide-134-layer-1\" \n\t\t\t data-x=\"center\" data-hoffset=\"-1\" \n\t\t\t data-y=\"center\" data-voffset=\"-54\" \n\t\t\t\t\t\tdata-width=\"['880']\"\n\t\t\tdata-height=\"['70']\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;s:300;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-splitin=\"none\" \n\t\t\tdata-splitout=\"none\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 5; min-width: 880px; max-width: 880px; max-width: 70px; max-width: 70px; white-space: nowrap; font-size: 22px; line-height: 20px; font-weight: 700; color: rgba(255, 255, 255, 1.00);font-family:OPEN SANS;text-align:center;\">DESCRIPTIVE ANALYTICS \n\t\t<\/div>\n\n\t\t<!-- LAYER NR. 2 -->\n\t\t<div class=\"tp-caption Fashion-BigDisplay   tp-resizeme\" \n\t\t\t id=\"slide-134-layer-2\" \n\t\t\t data-x=\"center\" data-hoffset=\"-4\" \n\t\t\t data-y=\"center\" data-voffset=\"28\" \n\t\t\t\t\t\tdata-width=\"['1500']\"\n\t\t\tdata-height=\"['140']\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;s:300;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-splitin=\"none\" \n\t\t\tdata-splitout=\"none\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 6; min-width: 1500px; max-width: 1500px; max-width: 140px; max-width: 140px; white-space: normal; font-size: 22px; line-height: 30px; font-weight: 100; color: rgba(255, 255, 255, 1.00);font-family:OPEN SANS;text-align:center;\">Descriptive Analytics is based on collecting and aggregating historical data. \n\t\t<\/div>\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); var htmlDivCss=\".tp-caption.Fashion-BigDisplay,.Fashion-BigDisplay{color:rgba(0,0,0,1.00);font-size:60px;line-height:60px;font-weight:900;font-style:normal;font-family:Raleway;padding:0px 0px 0px 0px;text-decoration:none;background-color:transparent;border-color:transparent;border-style:none;border-width:0px;border-radius:0px 0px 0px 0px;letter-spacing:2px}\";\r\n\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t}\r\n\t\t\t\telse{\r\n\t\t\t\t\tvar htmlDiv = document.createElement(\"div\");\r\n\t\t\t\t\thtmlDiv.innerHTML = \"<style>\" + htmlDivCss + \"<\/style>\";\r\n\t\t\t\t\tdocument.getElementsByTagName(\"head\")[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t}\r\n\t\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\/******************************************\r\n\t\t\t\t-\tPREPARE PLACEHOLDER FOR SLIDER\t-\r\n\t\t\t******************************************\/\r\n\r\n\t\t\tvar setREVStartSize=function(){\r\n\t\t\t\ttry{var e=new Object,i=jQuery(window).width(),t=9999,r=0,n=0,l=0,f=0,s=0,h=0;\r\n\t\t\t\t\te.c = jQuery('#rev_slider_93_1');\r\n\t\t\t\t\te.gridwidth = [1240];\r\n\t\t\t\t\te.gridheight = [300];\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\te.sliderLayout = \"fullwidth\";\r\n\t\t\t\t\tif(e.responsiveLevels&&(jQuery.each(e.responsiveLevels,function(e,f){f>i&&(t=r=f,l=e),i>f&&f>r&&(r=f,n=e)}),t>r&&(l=n)),f=e.gridheight[l]||e.gridheight[0]||e.gridheight,s=e.gridwidth[l]||e.gridwidth[0]||e.gridwidth,h=i\/s,h=h>1?1:h,f=Math.round(h*f),\"fullscreen\"==e.sliderLayout){var u=(e.c.width(),jQuery(window).height());if(void 0!=e.fullScreenOffsetContainer){var c=e.fullScreenOffsetContainer.split(\",\");if (c) jQuery.each(c,function(e,i){u=jQuery(i).length>0?u-jQuery(i).outerHeight(!0):u}),e.fullScreenOffset.split(\"%\").length>1&&void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0?u-=jQuery(window).height()*parseInt(e.fullScreenOffset,0)\/100:void 0!=e.fullScreenOffset&&e.fullScreenOffset.length>0&&(u-=parseInt(e.fullScreenOffset,0))}f=u}else void 0!=e.minHeight&&f<e.minHeight&&(f=e.minHeight);e.c.closest(\".rev_slider_wrapper\").css({height:f})\r\n\t\t\t\t}catch(d){console.log(\"Failure at Presize of Slider:\"+d)}\r\n\t\t\t};\r\n\t\t\t\t\t\t\r\n\t\t\t\t\r\n\t\t\tsetREVStartSize();\r\n\t\t\tfunction revslider_showDoubleJqueryError(sliderID) {\r\n\t\t\t\t\tvar errorMessage = \"Revolution Slider Error: You have some jquery.js library include that comes after the revolution files js include.\";\r\n\t\t\t\t\terrorMessage += \"<br> This includes make eliminates the revolution slider libraries, and make it not work.\";\r\n\t\t\t\t\terrorMessage += \"<br><br> To fix it you can:<br>&nbsp;&nbsp;&nbsp; 1. In the Slider Settings -> Troubleshooting set option:  <strong><b>Put JS Includes To Body<\/b><\/strong> option to true.\";\r\n\t\t\t\t\terrorMessage += \"<br>&nbsp;&nbsp;&nbsp; 2. Find the double jquery.js include and remove it.\";\r\n\t\t\t\t\terrorMessage = \"<span style='font-size:16px;color:#BC0C06;'>\" + errorMessage + \"<\/span>\"\r\n\t\t\t\t\t\tjQuery(sliderID).show().html(errorMessage);\r\n\t\t\t\t}\r\n\t\t\t\t\t\tvar tpj=jQuery;\r\n\t\t\t\r\n\t\t\tvar revapi93;\r\n\t\t\ttpj(document).ready(function() {\n\t\t\t\tif(tpj(\"#rev_slider_93_1\").revolution == undefined){\n\t\t\t\t\trevslider_showDoubleJqueryError(\"#rev_slider_93_1\");\n\t\t\t\t}else{\n\t\t\t\t\trevapi93 = tpj(\"#rev_slider_93_1\").show().revolution({\n\t\t\t\t\t\tsliderType:\"standard\",\n\t\t\t\t\t\tjsFileLocation:\"https:\/\/www.iic.uam.es\/wp-content\/plugins\/revslider\/public\/assets\/js\/\",\n\t\t\t\t\t\tsliderLayout:\"fullwidth\",\n\t\t\t\t\t\tdottedOverlay:\"none\",\n\t\t\t\t\t\tdelay:9000,\n\t\t\t\t\t\tnavigation: {\n\t\t\t\t\t\t\tonHoverStop:\"off\",\n\t\t\t\t\t\t},\n\t\t\t\t\t\tgridwidth:1240,\n\t\t\t\t\t\tgridheight:300,\n\t\t\t\t\t\tlazyType:\"none\",\n\t\t\t\t\t\tshadow:0,\n\t\t\t\t\t\tspinner:\"spinner0\",\n\t\t\t\t\t\tstopLoop:\"off\",\n\t\t\t\t\t\tstopAfterLoops:-1,\n\t\t\t\t\t\tstopAtSlide:-1,\n\t\t\t\t\t\tshuffle:\"off\",\n\t\t\t\t\t\tautoHeight:\"off\",\n\t\t\t\t\t\tdisableProgressBar:\"on\",\n\t\t\t\t\t\thideThumbsOnMobile:\"off\",\n\t\t\t\t\t\thideSliderAtLimit:0,\n\t\t\t\t\t\thideCaptionAtLimit:0,\n\t\t\t\t\t\thideAllCaptionAtLilmit:0,\n\t\t\t\t\t\tdebugMode:false,\n\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\tsimplifyAll:\"off\",\n\t\t\t\t\t\t\tnextSlideOnWindowFocus:\"off\",\n\t\t\t\t\t\t\tdisableFocusListener:false,\n\t\t\t\t\t\t}\n\t\t\t\t\t});\n\t\t\t\t}\n\t\t\t});\t\/*ready*\/\n\t\t<\/script>\r\n\t\t<\/div><!-- END REVOLUTION SLIDER -->[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">What is Descriptive Analytics?<\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: center;\"><strong>Descriptive Analytics<\/strong> consists in the storage and aggregation of historical data, visualising them so that they can help understand the current and past states of the business. <strong>Descriptive Analytics<\/strong> tells us how our business has worked up to the present day. It allows us, for instance, to:<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa fa-search boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Detect<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Detect<\/strong> which products are most sold and where.<\/p>\n<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa fa-eye boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Visualise<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Visualise<\/strong>\u00a0how people posting tweets about a certain topic or public figure are geographically distributed.<\/p>\n<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa fa-user boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Study<\/h3><p>\n<p style=\"text-align: justify;\">Study the<strong> historical evolution<\/strong> of the demand for a specific service or product, in different time periods.<\/p>\n<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa fa-map-marker boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Identify<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Identify<\/strong> which news from the media is having the highest impact on social networks, according to different topics.<\/p>\n<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa fa-gears boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Calculate<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Calculate and visualize<\/strong> several KPIs, defined by the client, that inform about the state of the business and alert us to problems arising.<\/p>\n<\/p><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa fa-users boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Find out<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Find out who<\/strong> are the most influential people within a company\u2019s communication network, or where are the bottlenecks among departments.<\/p>\n<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\">In general, any kind of data may be shown in a friendly way using aggregation or visualization techniques for the information.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">How does it work?<\/span><\/h3>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">Descriptive Analytics is based on working on a storage system where all data that are relevant for the business are concentrated. We could be dealing with a system of files distributed in Hadoop style or similar ones, NoSQL data bases, or more traditional SQL systems. It all depends on the quantity and complexity of the data we are dealing with. On this storage layer, some technologies are displayed allowing these data to be processed, both in batch mode and online, so that the aggregations and inquiries needed for the analysis can be performed.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">Once the technological platform is displayed, different data visualization strategies will be applied in order to summarize the state of the business. A series of key measurements or KPIs calculated on the basis of the data are defined along with the client, whether to be visualised or to define a series of rules on them, so that they generate automatic alerts whenever the values expected are being exceeded.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_tabs][vc_tab title=&#8221;Benefits&#8221; tab_id=&#8221;598cf4a5-fb61-7&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">Benefits and value of IIC Descriptive Analytics solutions<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">Descriptive Analytics contributes to:<\/p>\n[\/vc_column_text]<div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-user boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Intelligent management<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Intelligent management<\/strong>, since what is not measured cannot be controlled, and Descriptive Analytics is the first step towards <strong>running a business better<\/strong>.<\/p>\n<\/p><\/div><\/div><div class=\"iconbox  wpb_content_element iconbox-style-5 icon-color-greyscale color-dark clearfix\"><div class=\"iconbox-icon\"><i class=\"fa sl-wallet boxicon\" style=\"\"><\/i><\/div><div class=\"iconbox-content\"><h3>Costs reduction<\/h3><p>\n<p style=\"text-align: justify;\"><strong>Costs reduction<\/strong>, as making written reports on the state of the business is time and money consuming, and automatizing the information gathering process and the generation of summary charts would reduce the costs of the whole process.<\/p>\n<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=&#8221;Guaranteed efficiency&#8221; tab_id=&#8221;1450866869740-1-1&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">Guaranteed efficiency of IIC Descriptive Analytics solutions<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">The IIC expertise and focus for over 25 years has been the solutions based on data, from Descriptive Analytics to the highest levels of analysis. At IIC we count on professionals qualified for the use of different data storage systems, both traditional and the most recent ones derived from the Hadoop ecosystem or the NoSQL world, which enables us to apply our analytics solutions to any system.<\/p>\n<p style=\"text-align: justify;\">The visualization solutions developed by IIC may be implemented both at the client\u2019s premises and through remote access. They are also accessible as a SaaS solution, which makes them easier to be used.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#2b99cc&#8221; text_color=&#8221;light&#8221; top_padding=&#8221;15&#8243; bottom_padding=&#8221;15&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIybGluZS1oZWlnaHQlM0ElMjAyOHB4JTNCJTIwZm9udC13ZWlnaHQlM0ElMjAxMDAlM0IlMjBmb250LWZhbWlseSUzQSUyME9wZW4lMjBTYW5zJTNCJTIwZm9udC1zaXplJTNBJTIwMjBweCUzQiUyMHRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0VEZXNjcmlwdGl2ZSUyMEFuYWx5dGljcyUyMGFsbG93cyUyMHVzJTIwdG8lMjBrbm93JTIwaG93JTIwdGhlJTIwZGVtYW5kJTIwZm9yJTIwYSUyMGNlcnRhaW4lMjBzZXJ2aWNlJTIwb3IlMjBwcm9kdWN0JTIwZXZvbHZlcy4lM0MlMkZwJTNF[\/vc_raw_html][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] What is Descriptive Analytics? [\/vc_column_text][vc_column_text] Descriptive Analytics consists in the storage and aggregation of historical data, visualising them so that they can help understand the current and past states of the business. Descriptive Analytics tells us how our business has worked up to the present day. It allows us, for instance, to: [\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] In general, any kind of data may be shown in a friendly way using aggregation or visualization techniques for the information. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] How does it work? [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Descriptive Analytics is based on working on a storage system where all data that are relevant for the business are concentrated. We could be dealing with a system of files distributed in Hadoop style or similar ones, NoSQL data bases, or more traditional SQL systems. It all depends on the quantity and complexity of the data we are dealing with. On this storage layer, some technologies are displayed allowing these data to be processed, both in batch mode and online, so that the aggregations and inquiries needed for the analysis can be performed. [\/vc_column_text][\/vc_column_inner][vc_column_inner [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2432,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2437","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Descriptive Analytics - IIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descriptive Analytics - IIC\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] What is Descriptive Analytics? [\/vc_column_text][vc_column_text] Descriptive Analytics consists in the storage and aggregation of historical data, visualising them so that they can help understand the current and past states of the business. Descriptive Analytics tells us how our business has worked up to the present day. It allows us, for instance, to: [\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] In general, any kind of data may be shown in a friendly way using aggregation or visualization techniques for the information. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] How does it work? [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Descriptive Analytics is based on working on a storage system where all data that are relevant for the business are concentrated. We could be dealing with a system of files distributed in Hadoop style or similar ones, NoSQL data bases, or more traditional SQL systems. It all depends on the quantity and complexity of the data we are dealing with. On this storage layer, some technologies are displayed allowing these data to be processed, both in batch mode and online, so that the aggregations and inquiries needed for the analysis can be performed. [\/vc_column_text][\/vc_column_inner][vc_column_inner [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Instituto de Ingenier\u00eda del Conocimiento\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-19T12:44:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@iiconocimiento\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/\",\"url\":\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/\",\"name\":\"Descriptive Analytics - IIC\",\"isPartOf\":{\"@id\":\"https:\/\/www.iic.uam.es\/#website\"},\"datePublished\":\"2016-01-20T12:10:11+00:00\",\"dateModified\":\"2016-02-19T12:44:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iic.uam.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Data\",\"item\":\"https:\/\/www.iic.uam.es\/en\/big-data\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Descriptive Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iic.uam.es\/#website\",\"url\":\"https:\/\/www.iic.uam.es\/\",\"name\":\"Instituto de Ingenier\u00eda del Conocimiento\",\"description\":\"IIC\",\"publisher\":{\"@id\":\"https:\/\/www.iic.uam.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iic.uam.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iic.uam.es\/#organization\",\"name\":\"Instituto de Ingenier\u00eda del Conocimiento\",\"url\":\"https:\/\/www.iic.uam.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png\",\"contentUrl\":\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png\",\"width\":400,\"height\":283,\"caption\":\"Instituto de Ingenier\u00eda del Conocimiento\"},\"image\":{\"@id\":\"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/iiconocimiento\",\"https:\/\/www.linkedin.com\/company\/instituto-de-ingenieria-del-conocimiento-iic\",\"https:\/\/www.youtube.com\/IIConocimiento\",\"https:\/\/es.wikipedia.org\/wiki\/Instituto_de_Ingeniera_del_Conocimiento\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Descriptive Analytics - IIC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Descriptive Analytics - IIC","og_description":"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] What is Descriptive Analytics? [\/vc_column_text][vc_column_text] Descriptive Analytics consists in the storage and aggregation of historical data, visualising them so that they can help understand the current and past states of the business. Descriptive Analytics tells us how our business has worked up to the present day. It allows us, for instance, to: [\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;0&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] In general, any kind of data may be shown in a friendly way using aggregation or visualization techniques for the information. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] How does it work? [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Descriptive Analytics is based on working on a storage system where all data that are relevant for the business are concentrated. We could be dealing with a system of files distributed in Hadoop style or similar ones, NoSQL data bases, or more traditional SQL systems. It all depends on the quantity and complexity of the data we are dealing with. On this storage layer, some technologies are displayed allowing these data to be processed, both in batch mode and online, so that the aggregations and inquiries needed for the analysis can be performed. [\/vc_column_text][\/vc_column_inner][vc_column_inner [&hellip;]","og_url":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/","og_site_name":"Instituto de Ingenier\u00eda del Conocimiento","article_modified_time":"2016-02-19T12:44:14+00:00","twitter_card":"summary_large_image","twitter_site":"@iiconocimiento","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/","url":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/","name":"Descriptive Analytics - IIC","isPartOf":{"@id":"https:\/\/www.iic.uam.es\/#website"},"datePublished":"2016-01-20T12:10:11+00:00","dateModified":"2016-02-19T12:44:14+00:00","breadcrumb":{"@id":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iic.uam.es\/en\/big-data\/descriptive-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iic.uam.es\/en\/"},{"@type":"ListItem","position":2,"name":"Big Data","item":"https:\/\/www.iic.uam.es\/en\/big-data\/"},{"@type":"ListItem","position":3,"name":"Descriptive Analytics"}]},{"@type":"WebSite","@id":"https:\/\/www.iic.uam.es\/#website","url":"https:\/\/www.iic.uam.es\/","name":"Instituto de Ingenier\u00eda del Conocimiento","description":"IIC","publisher":{"@id":"https:\/\/www.iic.uam.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iic.uam.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iic.uam.es\/#organization","name":"Instituto de Ingenier\u00eda del Conocimiento","url":"https:\/\/www.iic.uam.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png","contentUrl":"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png","width":400,"height":283,"caption":"Instituto de Ingenier\u00eda del Conocimiento"},"image":{"@id":"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/iiconocimiento","https:\/\/www.linkedin.com\/company\/instituto-de-ingenieria-del-conocimiento-iic","https:\/\/www.youtube.com\/IIConocimiento","https:\/\/es.wikipedia.org\/wiki\/Instituto_de_Ingeniera_del_Conocimiento"]}]}},"_links":{"self":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages\/2437"}],"collection":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":0,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages\/2437\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages\/2432"}],"wp:attachment":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/media?parent=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}