{"id":1748,"date":"2015-12-29T12:02:35","date_gmt":"2015-12-29T12:02:35","guid":{"rendered":"http:\/\/www.iic.uam.es\/\/?page_id=1748"},"modified":"2016-02-22T09:57:54","modified_gmt":"2016-02-22T09:57:54","slug":"cis-en","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/","title":{"rendered":"CIS"},"content":{"rendered":"[vc_row top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<div id=\"rev_slider_55_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" style=\"margin:0px auto;background-color:transparent;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.0.9 fullwidth mode -->\n\t<div id=\"rev_slider_55_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.0.9\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-78\" data-transition=\"fade\" data-slotamount=\"default\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"default\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/12\/cabecera-cis.jpg\"  alt=\"\"  width=\"1903\" height=\"300\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption Fashion-BigDisplay   tp-resizeme\" \n\t\t\t id=\"slide-78-layer-1\" \n\t\t\t data-x=\"center\" data-hoffset=\"\" \n\t\t\t data-y=\"center\" data-voffset=\"-50\" \n\t\t\t\t\t\tdata-width=\"['880']\"\n\t\t\tdata-height=\"['70']\"\n\t\t\tdata-transform_idle=\"o:1;\"\n \n\t\t\t data-transform_in=\"opacity:0;s:300;e:Power2.easeInOut;\" \n\t\t\t data-transform_out=\"opacity:0;s:300;s:300;\" \n\t\t\tdata-start=\"500\" \n\t\t\tdata-splitin=\"none\" \n\t\t\tdata-splitout=\"none\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\t\n\t\t\tstyle=\"z-index: 5; 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On the basis of these data, new variables and mathematical models are generated to explain and predict a pattern of behaviour. Results contribute to obtain a full profile of the client, <strong>find out hidden segments<\/strong> on the basis of their social relations or opinions of the product, or <strong>predict the customer lifecycle<\/strong>, among others.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">How does CIS work?<\/span><\/h3>\n[\/vc_column_text]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/12\/cis-STAGE.png\" alt=\"STAGE-CIS\" \/><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">CIS is implemented in three stages<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;20&#8243; bottom_padding=&#8221;10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_accordion][vc_accordion_tab title=&#8221;STAGE 1. CONSULTANCY&#8221;][vc_column_text]We select the most relevant information about a client&#8217;s profile and the data sources available depending on each company\u2019s needs.<\/p>\n<ul>\n<li><strong>Client\u2019s profile. <\/strong>Behaviour and location are analysed:\n<ul>\n<li><strong>Individual behaviour: <\/strong>who it is, what items are bought, webpages visited or comments on social media&#8230;<\/li>\n<li><strong>Social behaviour: <\/strong>who the people recommended are, who he\/she calls, products shared, interactions on social media, etc.<\/li>\n<li><strong>Geolocation information: <\/strong>where they live, buy, tweet&#8230;<\/li>\n<\/ul>\n<\/li>\n<li><strong>Data sources. <\/strong>It will be analysed which data sources are available within and out of the company.\n<ul>\n<li><strong>Internal sources:<\/strong> CRM, Data Warehouse, web access logs, phone calls, geoposition\u2026<\/li>\n<li><strong>External and public sources:<\/strong> Social media, weather forecast, work calendar, economic indicators\u2026<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=&#8221;STAGE 2. DEVELOPMENT OF TAILORED MODELS&#8221;][vc_column_text]\n<p style=\"text-align: justify;\">We design a solution on the basis of the data collected about the clients and the technology requirements.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Data selection. <\/strong>Using found out information about clients, we transform available data into relevant information that permits a more efficient business management, as it can be employed to enhance the CRM, among others.<\/li>\n<li style=\"text-align: justify;\"><strong>Selection of infrastructure.<\/strong> According to the volume, speed and variety of data, as well as the clients&#8217; preferences, we will select the most suitable Big Data technology (Hadoop, Storm, MongoDB, ElasticSearch\u2026).<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=&#8221;STAGE 3. DELIVERY OF RESULTS&#8221;][vc_column_text]We prepare a report of our conclusions, and apply whatever was learnt.<\/p>\n<ul>\n<li><strong>Reports. <\/strong>Results obtained are described in detail in a document including an executive summary with information on the factors causing product adoption or abandonment or the variables explaining the processes we are going through.<\/li>\n<li><strong>Simulation of scenarios.<\/strong> Results may also be automatically processed in an online customised application to perform simulations of scenarios, if requested. Besides, the information generated will be incorporated to the information tools and systems of the company itself.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;20&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<h3 style=\"text-align: center;\"><span style=\"color: #9f1700;\">Benefits<\/span><\/h3>\n<p style=\"text-align: center; font-size: 23px;\"><span style=\"color: #bbbbbb;\">CIS provides a competitive advantage to our clients:<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-bar-chart boxicon\" style=\"\"><\/i>It allows increasing sales<\/h3><p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Gain new clients:<\/strong> identify early adopters, focus campaigns on similar users who are already loyal to the brand or aim at customers unhappy with a competitor according to their interests and opinions.<\/li>\n<li style=\"text-align: justify;\"><strong>Increase sales to current clients:<\/strong> support customer loyalty actions according to their interests, geolocation, opinions, etc.<\/li>\n<li style=\"text-align: justify;\"><strong>Plan cross and direct selling:<\/strong> detect potential clients with similar profiles to the company\u2019s clients and adapt the message to them, considering the evolution of their buying habits.<\/li>\n<\/ul>\n<\/p><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"single_image wpb_content_element align-center \" data-animation=\"none\" data-delay=\"\"><img decoding=\"async\" src=\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2015\/11\/beneficios-cis.png\" alt=\"\" \/><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-users boxicon\" style=\"\"><\/i>It helps retain customers<\/h3><p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Adopt new customer loyalty strategies<\/strong>, adjust prices for loyal clients and put into practice policies for the retention of groups of clients, depending on volume of activity and influence.<\/li>\n<\/ul>\n<\/p><\/div><div class=\"iconbox  wpb_content_element iconbox-style-1 icon-color-accent color-dark\"><h3><i class=\"fa sl-wallet boxicon\" style=\"\"><\/i>It is money saving<\/h3><p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Integrating data<\/strong> helps find the best way to organise staff and opening times, improve the demand forecast and optimise marketing and communication campaigns.<\/li>\n<\/ul>\n<\/p><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;]<div class=\"divider divider1\" style='margin:0 !important;'><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_tabs][vc_tab title=&#8221;Guaranteed efficiency&#8221; tab_id=&#8221;55a9e6bf-65df-3&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">Guaranteed efficiency <\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">Drawing on years of experience <strong>analysing data<\/strong> integrated from different sources, and on our ability to find personalised solutions to specific needs of business, we apply our expertise in <strong>multiple technologies<\/strong>: Big Data, algorithms, machine learning, social network analysis, text analysis and natural language processing, etc.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][vc_tab title=&#8221;Why invest in CIS?&#8221; tab_id=&#8221;1449843688381-1-8&#8243;][vc_row_inner][vc_column_inner width=&#8221;2\/6&#8243;][vc_column_text]\n<h3 style=\"text-align: left;\"><span style=\"color: #9f1700;\">Why invest in CIS?<br \/>\n<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;4\/6&#8243;][vc_column_text]\n<p style=\"text-align: justify;\">CIS allows understanding the client and the market or business sector better. CIS helps our clients carry out more effective actions related to their own customers, and involves a direct impact on the price, quality and time spent for consumers.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Price:<\/strong>\n<ul>\n<li style=\"text-align: justify;\"><strong>ROI improvement<\/strong>, since it is possible to take corrective measures according to the customer behaviour.<\/li>\n<li style=\"text-align: justify;\"><strong><strong>Optimisation of marketing and communication campaigns<\/strong><\/strong>.<\/li>\n<li>Detection of new <strong>selling opportunities <\/strong>and adjustment of the offer.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><strong>Quality:<\/strong>\n<ul>\n<li style=\"text-align: justify;\"><strong>Better characterization of the user<\/strong> incorporating new variables and mathematical models.<\/li>\n<li style=\"text-align: justify;\"><strong>Higher accuracy<\/strong> in users segmentations, considering real activity variables.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><strong>Time:<\/strong>\n<ul>\n<li style=\"text-align: justify;\"><strong>Reduction<\/strong> of the time spent for client segmentation.<\/li>\n<li style=\"text-align: justify;\"><strong>Automatic extraction<\/strong> of the client profile, resulting in a quick adaptation of the information to the consumer\u2019s needs.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#2b99cc&#8221; text_color=&#8221;light&#8221; top_padding=&#8221;15&#8243; bottom_padding=&#8221;15&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIybGluZS1oZWlnaHQlM0ElMjAyOHB4JTNCJTIwZm9udC13ZWlnaHQlM0ElMjAxMDAlM0IlMjBmb250LWZhbWlseSUzQSUyME9wZW4lMjBTYW5zJTNCJTIwZm9udC1zaXplJTNBJTIwMjBweCUzQiUyMHRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0VDSVMlMjBoZWxwcyUyMHVzJTIwZGV0ZWN0JTIwbmV3JTIwc2VsbGluZyUyMG9wcG9ydHVuaXRpZXMlMjBhbmQlMjBhZGp1c3RtZW50JTIwb2YlMjB0aGUlMjBvZmZlci4lM0MlMkZwJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row bg_image=&#8221;2082&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><a href=\"\/en\/more-information\/\" target=\"_self\" class=\"button color-8 large \" style=\"border-radius: 2px;\">MORE INFORMATION<\/a>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Companies using Big Data for their business and relationship with clients increase both productivity and benefits if they know how to make the best of data available from their clients: preferences, habits, profiles\u2026 [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] What is CIS? [\/vc_column_text][vc_column_text] Customer Intelligence Solutions (CIS) is a consultancy service based on mathematical models illustrating or predicting consumers\u2019 behaviour. These models learn from the actions of clients and users, and may incorporate not only the analysis of what they say but also the influence they might have over their social circle. CIS integrates information about users \u2014sociodemographic and psychological profiles\u2014 with all individual and social data obtained from their activity, as well as data from external sources (social networks, economic indicators or weather forecast). On the basis of these data, new variables and mathematical models are generated to explain and predict a pattern of behaviour. Results contribute to obtain a full profile of the client, find out hidden segments on the basis of their social relations or opinions of the product, or predict the customer lifecycle, among others. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] How does CIS work? [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] CIS is implemented in three [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2482,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1748","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIS - IIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIS - IIC\" \/>\n<meta property=\"og:description\" content=\"[vc_row top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Companies using Big Data for their business and relationship with clients increase both productivity and benefits if they know how to make the best of data available from their clients: preferences, habits, profiles\u2026 [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] What is CIS? [\/vc_column_text][vc_column_text] Customer Intelligence Solutions (CIS) is a consultancy service based on mathematical models illustrating or predicting consumers\u2019 behaviour. These models learn from the actions of clients and users, and may incorporate not only the analysis of what they say but also the influence they might have over their social circle. CIS integrates information about users \u2014sociodemographic and psychological profiles\u2014 with all individual and social data obtained from their activity, as well as data from external sources (social networks, economic indicators or weather forecast). On the basis of these data, new variables and mathematical models are generated to explain and predict a pattern of behaviour. Results contribute to obtain a full profile of the client, find out hidden segments on the basis of their social relations or opinions of the product, or predict the customer lifecycle, among others. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] How does CIS work? [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] CIS is implemented in three [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/\" \/>\n<meta property=\"og:site_name\" content=\"Instituto de Ingenier\u00eda del Conocimiento\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-22T09:57:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@iiconocimiento\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/\",\"url\":\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/\",\"name\":\"CIS - IIC\",\"isPartOf\":{\"@id\":\"https:\/\/www.iic.uam.es\/#website\"},\"datePublished\":\"2015-12-29T12:02:35+00:00\",\"dateModified\":\"2016-02-22T09:57:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.iic.uam.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Data Services\",\"item\":\"https:\/\/www.iic.uam.es\/en\/big-data-services\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Intelligence Environment\",\"item\":\"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"CIS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iic.uam.es\/#website\",\"url\":\"https:\/\/www.iic.uam.es\/\",\"name\":\"Instituto de Ingenier\u00eda del Conocimiento\",\"description\":\"IIC\",\"publisher\":{\"@id\":\"https:\/\/www.iic.uam.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iic.uam.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iic.uam.es\/#organization\",\"name\":\"Instituto de Ingenier\u00eda del Conocimiento\",\"url\":\"https:\/\/www.iic.uam.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png\",\"contentUrl\":\"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png\",\"width\":400,\"height\":283,\"caption\":\"Instituto de Ingenier\u00eda del Conocimiento\"},\"image\":{\"@id\":\"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/iiconocimiento\",\"https:\/\/www.linkedin.com\/company\/instituto-de-ingenieria-del-conocimiento-iic\",\"https:\/\/www.youtube.com\/IIConocimiento\",\"https:\/\/es.wikipedia.org\/wiki\/Instituto_de_Ingeniera_del_Conocimiento\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CIS - IIC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/","og_locale":"en_US","og_type":"article","og_title":"CIS - IIC","og_description":"[vc_row top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Companies using Big Data for their business and relationship with clients increase both productivity and benefits if they know how to make the best of data available from their clients: preferences, habits, profiles\u2026 [\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text] What is CIS? 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[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text] How does CIS work? [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] CIS is implemented in three [&hellip;]","og_url":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/","og_site_name":"Instituto de Ingenier\u00eda del Conocimiento","article_modified_time":"2016-02-22T09:57:54+00:00","twitter_card":"summary_large_image","twitter_site":"@iiconocimiento","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/","url":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/","name":"CIS - IIC","isPartOf":{"@id":"https:\/\/www.iic.uam.es\/#website"},"datePublished":"2015-12-29T12:02:35+00:00","dateModified":"2016-02-22T09:57:54+00:00","breadcrumb":{"@id":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/cis-en\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.iic.uam.es\/en\/"},{"@type":"ListItem","position":2,"name":"Big Data Services","item":"https:\/\/www.iic.uam.es\/en\/big-data-services\/"},{"@type":"ListItem","position":3,"name":"Customer Intelligence Environment","item":"https:\/\/www.iic.uam.es\/en\/big-data-services\/customer-intelligence-environment\/"},{"@type":"ListItem","position":4,"name":"CIS"}]},{"@type":"WebSite","@id":"https:\/\/www.iic.uam.es\/#website","url":"https:\/\/www.iic.uam.es\/","name":"Instituto de Ingenier\u00eda del Conocimiento","description":"IIC","publisher":{"@id":"https:\/\/www.iic.uam.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iic.uam.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iic.uam.es\/#organization","name":"Instituto de Ingenier\u00eda del Conocimiento","url":"https:\/\/www.iic.uam.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png","contentUrl":"https:\/\/www.iic.uam.es\/wp-content\/uploads\/2017\/12\/IIC_logoP.png","width":400,"height":283,"caption":"Instituto de Ingenier\u00eda del Conocimiento"},"image":{"@id":"https:\/\/www.iic.uam.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/iiconocimiento","https:\/\/www.linkedin.com\/company\/instituto-de-ingenieria-del-conocimiento-iic","https:\/\/www.youtube.com\/IIConocimiento","https:\/\/es.wikipedia.org\/wiki\/Instituto_de_Ingeniera_del_Conocimiento"]}]}},"_links":{"self":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages\/1748"}],"collection":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/comments?post=1748"}],"version-history":[{"count":0,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages\/1748\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/pages\/2482"}],"wp:attachment":[{"href":"https:\/\/www.iic.uam.es\/en\/wp-json\/wp\/v2\/media?parent=1748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}