{"id":10601,"date":"2018-07-04T10:21:27","date_gmt":"2018-07-04T08:21:27","guid":{"rendered":"http:\/\/www.iic.uam.es\/?page_id=10601"},"modified":"2018-09-14T12:18:14","modified_gmt":"2018-09-14T10:18:14","slug":"influencer-analysis","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/influencer-analysis\/","title":{"rendered":"Influencer Analysis"},"content":{"rendered":"[vc_row type=”full_width_section” top_padding=”40″][vc_column width=”1\/1″]
\"Logo<\/div>[\/vc_column][\/vc_row][vc_row content_placement=”middle” text_align=”center” top_padding=”0″ bottom_padding=”10″][vc_column width=”1\/2″][vc_column_text]\n

What do we get from the influencer analysis?<\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n

The influencer analysis<\/strong> gives you a global view of the conversation in social networks: which brands users are talking about, what themes, their behaviour on social networks…, plus many more KPIs. In short, it identifies the users<\/strong> akin to your brand or competition.<\/p>\n[\/vc_column_text][\/vc_column][vc_column gap=”0″ full_height=”” columns_placement=”middle” equal_height=”” content_placement=”top” video_bg_url=”https:\/\/www.youtube.com\/watch?v=lMJXxhRFO1k” video_bg_parallax=”” parallax_speed_video=”1.5″ parallax_speed_bg=”1.5″ disable_element=”” type=”standard_section” bg_repeat=”no-repeat” parallax_bg=”true” stellar_class=”default” section_arrow=”” video_bg=”” enable_video_color_overlay=”” video_overlay_color=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” top_padding=”50″ bottom_padding=”50″ class=”” row_id=”” width=”1\/2″][vc_column_text]\n

What does the influencer analysis offer you?<\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n

You can broaden your vision of the market sector<\/strong> your brand is targeting and know how users are behaving in relation to your brand: their interactions, who are the most influential users, what their impact is, what language style they use, how they position themselves …<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row text_align=”center” top_padding=”15″ bottom_padding=”40″][vc_column width=”1\/1″][vc_column_text]\n

Some of the KPIs you can analyse:<\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″]

<\/i><\/div>

Single users<\/h3>

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Users who talk about your brand or competition and who have more social influence.<\/p>\n<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/div>

Top users<\/h3>

Identifies the most active users, the most mentioned users, or those with the most followers<\/strong>.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/div>

Influencers<\/h3>

Learn who the followers, detractors and brand ambassadors<\/strong> are and what they are like.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]WE WILL HELP YOU PERFORM AN INFLUENCER ANALYSIS<\/a>[\/vc_column][\/vc_row][vc_row bg_image=”10609″ bg_repeat=”no-repeat” parallax_bg=”true” text_color=”light” text_align=”center” top_padding=”35″ bottom_padding=”25″][vc_column width=”1\/1″]

With an Influencer Analysis you can create more segmented marketing strategies based on the behaviour of the most relevant users for your brand.<\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″]
\"Usuarios<\/div>[vc_column_text]\n

Single Users<\/h3>\n[\/vc_column_text][vc_column_text]\n

Discover the volume of single users who are talking about your brand or competition and who have more social influence<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ column_center=”true” text_align=”center” width=”1\/2″][vc_column_text]\n

In addition, it filters the results by theme categories, such as by products or sectors. For example, it will help you to know who your target audience is according to the themes being discussed.<\/p>\n

In the chart below you can see the volume of single users who are talking about each brand, 7 in total. Brand 7 (in purple) is the one that has the most users talking about it, while Brand 4 (in red) has the lowest number of users commenting on its content. This KPI helps you to identify the users who most comment in order to target them with specific marketing campaigns.<\/p>\n[\/vc_column_text]

\"An\u00e1lisis<\/a><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section” text_align=”center”][vc_column column_padding=”padding-3″ column_center=”true” width=”1\/2″][vc_column_text]\n

It will help you to make a complete follow-up of the communities of users<\/strong>: to know who is controlling the conversation, which users are talked about and who are more relevant.<\/p>\n

The following graph shows the most mentioned users within the conversation for all brands. This graph can be developed globally for all brands, selecting several at a time or each one separately. Users 1 and 2 (A and B respectively) have the highest relevance on the networks<\/strong> according to their number of mentions (more than 5000 for user A and almost 3000 for user B), so they should be considered if we want to carry out a campaign of our brand.<\/p>\n[\/vc_column_text]

\"influenciadores\"<\/a><\/div>[\/vc_column][vc_column bg_color=”#3591c4″ column_padding=”padding-2″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″]
\"Users<\/div>[vc_column_text]\n

Top Users<\/h3>\n[\/vc_column_text][vc_column_text]\n

Identifies the most active users, the most mentioned, those who have the most followers, those who have the most likes, and those who have been shared the most.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″]

\"Influencers\"<\/div>[vc_column_text]\n

Top Influencers<\/h3>\n[\/vc_column_text][vc_column_text]\n

Know who the followers (lovers), detractors (haters) and brand ambassadors of your brand or competition are and what they are like, as well as other influencers in the sector.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ column_center=”true” text_align=”center” width=”1\/2″][vc_column_text]\n

It will help you to know who to focus your campaigns on, where you should improve your marketing strategies, etc.<\/p>\n

The graph below shows the most influential users<\/strong> who are speaking positively about a brand. This graph can be developed globally for all brands, selecting several at a time or each one separately. In the example, all users that appear in this ranking are influencers of Brand 1. Users 1 and 2 (A and B respectively) are the ones with the most followers (almost 400K for User A and more than 200K for User B), so it would be advisable to carry out a campaign or promotion through them.<\/p>\n[\/vc_column_text]

\"Grafica<\/a><\/div>[\/vc_column][\/vc_row][vc_row bg_image=”2082″ top_padding=”40″ bottom_padding=”40″][vc_column animation=”fade-in-from-bottom” width=”1\/1″][vc_column_text]\n

MORE INFORMATION<\/a>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_section” top_padding=”40″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row content_placement=”middle” text_align=”center” top_padding=”0″ bottom_padding=”10″][vc_column width=”1\/2″][vc_column_text] What do we get from the influencer analysis? [\/vc_column_text][vc_column_text] The influencer analysis gives you a global view of the conversation in social networks: which brands users are talking about, what themes, their behaviour on social networks…, plus many more KPIs. In short, it identifies the users akin to your brand or competition. [\/vc_column_text][\/vc_column][vc_column gap=”0″ full_height=”” columns_placement=”middle” equal_height=”” content_placement=”top” video_bg_url=”https:\/\/www.youtube.com\/watch?v=lMJXxhRFO1k” video_bg_parallax=”” parallax_speed_video=”1.5″ parallax_speed_bg=”1.5″ disable_element=”” type=”standard_section” bg_repeat=”no-repeat” parallax_bg=”true” stellar_class=”default” section_arrow=”” video_bg=”” enable_video_color_overlay=”” video_overlay_color=”” video_webm=”” video_mp4=”” video_ogv=”” video_image=”” top_padding=”50″ bottom_padding=”50″ class=”” row_id=”” width=”1\/2″][vc_column_text] What does the influencer analysis offer you? [\/vc_column_text][vc_column_text] You can broaden your vision of the market sector your brand is targeting and know how users are behaving in relation to your brand: their interactions, who are the most influential users, what their impact is, what language style they use, how they position themselves … [\/vc_column_text][\/vc_column][\/vc_row][vc_row text_align=”center” top_padding=”15″ bottom_padding=”40″][vc_column width=”1\/1″][vc_column_text] Some of the KPIs you can analyse: [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_image=”10609″ bg_repeat=”no-repeat” parallax_bg=”true” text_color=”light” text_align=”center” top_padding=”35″ bottom_padding=”25″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″][vc_column_text] Single Users [\/vc_column_text][vc_column_text] Discover the volume of single users who are talking about your brand or competition and who have more social influence. [\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10601","page","type-page","status-publish","hentry"],"yoast_head":"\nInfluencer Analysis - IIC<\/title>\n<meta name=\"description\" content=\"Influencer Analysis The influencer analysis gives you a global view of the conversation in social networks: which brands users are talking about, what themes, their behaviour on social networks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iic.uam.es\/en\/influencer-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Analysis - IIC\" \/>\n<meta property=\"og:description\" content=\"Influencer Analysis The influencer analysis gives you a global view of the conversation in social networks: which brands users are talking about, what themes, their behaviour on social networks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iic.uam.es\/en\/influencer-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Instituto de Ingenier\u00eda del Conocimiento\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-14T10:18:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@iiconocimiento\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iic.uam.es\/en\/influencer-analysis\/\",\"url\":\"https:\/\/www.iic.uam.es\/en\/influencer-analysis\/\",\"name\":\"Influencer Analysis - 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