{"id":10402,"date":"2018-08-28T11:27:45","date_gmt":"2018-08-28T09:27:45","guid":{"rendered":"http:\/\/www.iic.uam.es\/?page_id=10402"},"modified":"2018-09-14T12:25:33","modified_gmt":"2018-09-14T10:25:33","slug":"lynguo-features","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/big-data-services\/digital-environment\/lynguo-en\/lynguo-features\/","title":{"rendered":"Lynguo features"},"content":{"rendered":"[vc_row type=”full_width_section” top_padding=”30″ bottom_padding=”0″][vc_column width=”1\/1″]
\"Logo<\/div>[\/vc_column][\/vc_row][vc_row top_padding=”0″ bottom_padding=”20″][vc_column width=”1\/1″][vc_column_text]\n

What functionality does Lynguo have?<\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n

Lynguo, the monitorization and analysis of social networks tool, offers a multitude of features comprising:<\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″]

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Configure<\/h3>

Configure the Lynguo tool<\/strong> according to your interests, silencing users or corporate accounts.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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Analyse conversations<\/h3>

You can analyse conversations<\/strong> on social networks by segmenting your audience according to words (keywords), catchphrases, hashtags, users, categories and many more search filters.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

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Generate your graphs<\/h3>

You can generate your own graphs<\/strong> to help you understand, improve and personalize your reports.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=”top” bg_image=”10494″ bg_repeat=”no-repeat” parallax_bg=”true” text_color=”light” text_align=”center” top_padding=”50″ bottom_padding=”50″][vc_column width=”1\/1″]

Contact us to find out what Lynguo can do for you.<\/div>WE ARE HERE TO HELP!<\/a>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section” top_padding=”0″ bottom_padding=”0″][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” width=”1\/2″]
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Configure Lynguo yourself, but we can configure it for you if you prefer.<\/h3>[vc_column_text]\n

If you wish to start your analysis as soon as possible, we will help you at all times so that configuration gets easy for you and adapted to your needs<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-3″ width=”1\/2″][vc_column_text]Lynguo offers several configuration options:[\/vc_column_text]

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Interests<\/h3>

Set the interests<\/strong> you want to monitor. You can search for comments according to the brands you want to analyse and obtain <\/strong>individual information in real time<\/strong> for each one: positive and negative comments, virality of comments, brand followers, etc.<\/p><\/div><\/div>

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Noise filtering<\/h3>

Find only the comments that suit your search <\/strong>by eliminating words or silencing users you are not interested in monitoring. For example, if you are analysing the market in which your product is positioned, you can remove ambiguous words from the search that are not related to the sector.<\/p><\/div><\/div>

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Corporate accounts<\/h3>

You can configure the tool to differentiate between a comment issued by an official account<\/strong> and by an individual account. With this simple step, you decide whether or not to include them in the analysis of the conversation.<\/p><\/div><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section” top_padding=”0″ bottom_padding=”0″][vc_column column_padding=”padding-3″ column_center=”true” width=”1\/2″][vc_column_text]Out of the many filters Lynguo offers, we emphasize the following three:[\/vc_column_text]

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Sentiment<\/h3>

Rate the comments according to opinion<\/strong>: positive, negative or neutral. Select only those which meet your objective criteria: for example, see which products have the most positive impact or which topics arise more negativity among users, in order to improve.<\/p><\/div><\/div>

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Word or catchphrase<\/h3>

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Focus your search on the words that interest you. Thanks to the application of linguistic rules and NLP techniques, just entering a keyword you will get results in all its possible variations. For example, searching for \u2018buy\u2019, you will get comments with buys, buying, bought<\/em>…<\/p>\n<\/p><\/div><\/div>

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Category<\/h3>

Segment your consumers or buyer persona<\/strong>. This will help you see how a marketing campaign has worked or how users value your brand according to different categories or qualities:<\/p>\n