{"id":10362,"date":"2018-07-04T10:19:26","date_gmt":"2018-07-04T08:19:26","guid":{"rendered":"http:\/\/www.iic.uam.es\/?page_id=10362"},"modified":"2018-09-14T12:02:41","modified_gmt":"2018-09-14T10:02:41","slug":"competitive-intelligence-analysis","status":"publish","type":"page","link":"https:\/\/www.iic.uam.es\/en\/competitive-intelligence-analysis\/","title":{"rendered":"Competitive Intelligence Analysis"},"content":{"rendered":"[vc_row type=”full_width_section” top_padding=”35″][vc_column width=”1\/1″]
\"Logo<\/div>[\/vc_column][\/vc_row][vc_row content_placement=”middle” text_align=”center” top_padding=”0″ bottom_padding=”0″][vc_column width=”1\/1″][vc_column_text]\n

Competitive Intelligence Analysis<\/span><\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=”10″ bottom_padding=”20″][vc_column width=”1\/1″][vc_column_text]\n

The analysis based on Competitive Intelligence<\/strong> helps you to position your brand against the competition to assess if the strategies set out are appropriate and to identify points for improvement<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=”10″ bottom_padding=”20″][vc_column width=”1\/1″][vc_column_text]\n

The Competitive Intelligence analysis will allow you to:<\/p>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″]

<\/i><\/div>

Know the competitive environment of your brand<\/h3>

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You will obtain a market overview of your sector and how the competition is positioned.<\/p>\n<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/div>

Predict market trends<\/h3>

You can anticipate the changes<\/strong> and actions of the competition to provide a quick and effective response. For example, to detect and prevent a brand crisis<\/strong>, or to propose a new marketing strategy.<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

<\/i><\/div>

Identify new opportunities<\/h3>

You can identify new business opportunities, detect hidden information or new insights<\/strong>. You will get guidance to know when to develop new products or services, diversify the market or enter new niches in the market<\/strong>.<\/p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_section”][vc_column width=”1\/1″]

<\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section” text_align=”center” top_padding=”10″ bottom_padding=”10″][vc_column column_padding=”padding-2″ column_center=”true” width=”1\/1″][vc_column_text]\n

How do we analyse Competitive Intelligence<\/span><\/h3>\n[\/vc_column_text][vc_column_text]\n

The Competitive Intelligence<\/strong> analysis provided by Lynguo allows you to extract data about social share and share of users, the reputation of the monitored brands or the most viral content<\/strong>.<\/p>\n[\/vc_column_text]

<\/div>WOULD YOU LIKE TO PERFORM A COMPETITIVE INTELLIGENCE ANALYSIS?<\/a>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″]
\"Social<\/div>[vc_column_text]\n

Social share y share of users<\/h3>\n[\/vc_column_text][vc_column_text]\n

Analyses social share<\/strong> and share of users<\/strong> of different brands or interests monitored in order to know the repercussions of a theme, brand or certain campaign.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ column_center=”true” text_align=”center” width=”1\/2″][vc_column_text]\n

In the graph below, the content of Brand 3 (in turquoise) had a peak share on the 7th at 2:00pm then dropped drastically during the night. We can interpret that the peak share could coincide with the launch of a product on the website, but then losing the interest of the audience throughout the day. Brand 4 (in red) maintains its percentage of mentions low throughout the week. This could mean that its content does not have much impact.<\/p>\n[\/vc_column_text]

\"Menciones\"<\/a><\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section” text_align=”center”][vc_column column_padding=”padding-3″ column_center=”true” width=”1\/2″][vc_column_text]\n

The graph below shows two axes, which correspond to the volume of mentions (the further to the right, the more mentions the brand has) and the sentiment<\/strong>\u00a0(the higher the point, the more positive the sentiment) of 7 different brands.<\/p>\n

We can see that Brand 3 (in turquoise) is in a privileged position compared to its competitors: The sentiment of the comments is very positive<\/strong> and the volume of mentions is very high. For Brand 1 (in pink) the sentiment of the comments is the most negative<\/strong> and the volume of mentions is low. This brand would be in a situation of reputation crisis.<\/p>\n[\/vc_column_text]

\"Grafo<\/a><\/div>[\/vc_column][vc_column bg_color=”#3591c4″ column_padding=”padding-2″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″]
\"reputaci\u00f3n<\/div>[vc_column_text]\n

Brand reputation<\/h3>\n[\/vc_column_text][vc_column_text]\n

Discover the volume and sentiment of the mentions of users regarding different brands in order to detect new business opportunities, redefine marketing strategy or improve message engagement.<\/p>\n

This information is offered in SWOT format, in order to compare your brand with the competition and to help measure each of the actions taken on social networks.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″]

\"Viral\"<\/div>[vc_column_text]\n

Most viral content<\/h3>\n[\/vc_column_text][vc_column_text]\n

Discover the most popular content through different metrics, such as the number of likes, retweets or comments, to detect publications that generate the most engagement and, for example, to be able to create and distribute similar content.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ column_center=”true” text_align=”center” width=”1\/2″][vc_column_text]\n

The following graph shows two axes: share (the higher the brand is situated, the more retweets it has) and volume of mentions (the further to the right, the more mentions the brand has) of 7 different brands.<\/p>\n

The content of Brand 7 (in purple) is obtaining very good results: it is regularly being retweeted and the number of mentions is very high. The content of Brands 2, 4, 5 and 6 (in orange, red, green and yellow respectively) is the least retweeted and also has the lower number of mentions. Their marketing strategies would have to be modified to improve positioning against competence.<\/p>\n

.<\/p>\n[\/vc_column_text]

\"Grafo<\/a><\/div>[vc_column_text]\n

Viewing of content per retweet<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_section” top_padding=”0″ bottom_padding=”0″][vc_column width=”1\/1″]

<\/div>[\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column column_padding=”padding-3″ column_center=”true” text_align=”center” width=”1\/2″][vc_column_text]\n

The following graph shows two axes: Comments (the higher the brand is situated, the more comments it has) and volume of mentions (the further to the right, the more mentions the brand has) of 7 different brands.<\/p>\n

The content of Brand 7 (in purple) is enjoying a high level of diffusion: it has a large number of comments and the volume of mentions is very high. The content of Brands 2, 4, 5 and 6 (in orange, red, green and yellow respectively) is the least retweeted and also has the lower number of mentions. \u00a0Their marketing strategies would have to be modified to improve positioning against competence.<\/p>\n

.<\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ column_center=”true” text_align=”center” width=”1\/2″]

\"grafo<\/a><\/div>[vc_column_text]\n

Viewing of content per retweet<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=”#2b99cc” text_color=”light” text_align=”center” top_padding=”20″ bottom_padding=”15″][vc_column width=”1\/1″][vc_column_text]\n

Lynguo analyses social share<\/strong> and share of users<\/strong> of different brands or interests monitored.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_image=”2082″ top_padding=”40″ bottom_padding=”40″][vc_column animation=”fade-in-from-bottom” width=”1\/1″][vc_column_text]\n

MORE INFORMATION<\/a>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”full_width_section” top_padding=”35″][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row content_placement=”middle” text_align=”center” top_padding=”0″ bottom_padding=”0″][vc_column width=”1\/1″][vc_column_text] Competitive Intelligence Analysis [\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=”10″ bottom_padding=”20″][vc_column width=”1\/1″][vc_column_text] The analysis based on Competitive Intelligence helps you to position your brand against the competition to assess if the strategies set out are appropriate and to identify points for improvement. [\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=”10″ bottom_padding=”20″][vc_column width=”1\/1″][vc_column_text] The Competitive Intelligence analysis will allow you to: [\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_section”][vc_column width=”1\/1″][\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section” text_align=”center” top_padding=”10″ bottom_padding=”10″][vc_column column_padding=”padding-2″ column_center=”true” width=”1\/1″][vc_column_text] How do we analyse Competitive Intelligence [\/vc_column_text][vc_column_text] The Competitive Intelligence analysis provided by Lynguo allows you to extract data about social share and share of users, the reputation of the monitored brands or the most viral content. [\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” type=”full_width_section”][vc_column bg_color=”#3591c4″ column_padding=”padding-3″ column_center=”true” text_color=”light” text_align=”center” width=”1\/2″][vc_column_text] Social share y share of users [\/vc_column_text][vc_column_text] Analyses social share and share of users of different brands or interests monitored in order to know the repercussions of a theme, brand or certain campaign. [\/vc_column_text][\/vc_column][vc_column column_padding=”padding-2″ column_center=”true” text_align=”center” width=”1\/2″][vc_column_text] In the graph below, the content of Brand 3 (in turquoise) had a peak share on the 7th at 2:00pm then dropped drastically during the night. We can interpret that the peak share could coincide with the launch of a product on the website, […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10362","page","type-page","status-publish","hentry"],"yoast_head":"\nCompetitive Intelligence Analysis - IIC<\/title>\n<meta name=\"description\" content=\"Competitive Intelligence Analysis The analysis based on Competitive Intelligence helps you to position your brand against the competition to assess if the strategies set out are appropriate and to identify points for improvement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iic.uam.es\/en\/competitive-intelligence-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competitive Intelligence Analysis - 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