{"version":"1.0","provider_name":"Instituto de Ingenier\u00eda del Conocimiento","provider_url":"https:\/\/www.iic.uam.es\/en","author_name":"Instituto de Ingenier\u00eda del Conocimiento","author_url":"https:\/\/www.iic.uam.es\/en\/author\/andres\/","title":"Segmentation - IIC","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Zy8ASU6prC\"><a href=\"https:\/\/www.iic.uam.es\/en\/big-data\/predictive-analytics\/segmentation\/\">Segmentation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.iic.uam.es\/en\/big-data\/predictive-analytics\/segmentation\/embed\/#?secret=Zy8ASU6prC\" width=\"600\" height=\"338\" title=\"&#8220;Segmentation&#8221; &#8212; Instituto de Ingenier\u00eda del Conocimiento\" data-secret=\"Zy8ASU6prC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"[vc_row type=&#8221;full_width_section&#8221; top_padding=&#8221;-10&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;30&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] What is Automatic Segmentation? [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] We are drowning in an ocean of information, and it is very common not knowing exactly what we are looking for in data. Setting well-defined categories or establishing fixed measurements according to which classify and organise data may be a very complex task, despite having in mind a clear objective. \u201cI want to know my customers better\u201d is a very frequent objective, but questions related to it, such as \u201cWhat interest groups are there among my customers?\u201d, still have no simple answer. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Segmentation techniques analyse high volumes of data and detect automatically related groups of elements, or even opposing cases that do not follow the standards. They are tools useful to: [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] As a result of applying segmentation techniques, valuable information is obtained from rough data, without the need of an expert to define previously the groups or elements needed to be detected. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_section&#8221;][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row bg_color=&#8221;#f7f7f7&#8243; top_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] How does it work? [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Automatic Segmentation is grounded on the scientific discipline known as unsupervised machine learning. This transforms data into a numerical representation that allows calculating similarities [&hellip;]"}