1.0Instituto de Ingeniería del Conocimientohttps://www.iic.uam.es/enInstituto de Ingeniería del Conocimientohttps://www.iic.uam.es/en/author/andres/rich600338<blockquote class="wp-embedded-content" data-secret="zNY3cGkngK"><a href="https://www.iic.uam.es/en/big-data/predictive-analytics/segmentation/">Segmentation</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.iic.uam.es/en/big-data/predictive-analytics/segmentation/embed/#?secret=zNY3cGkngK" width="600" height="338" title="“Segmentation” — Instituto de Ingeniería del Conocimiento" data-secret="zNY3cGkngK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> [vc_row type=”full_width_section” top_padding=”-10″][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row top_padding=”30″][vc_column width=”1/1″][vc_column_text] What is Automatic Segmentation? [/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] We are drowning in an ocean of information, and it is very common not knowing exactly what we are looking for in data. Setting well-defined categories or establishing fixed measurements according to which classify and organise data may be a very complex task, despite having in mind a clear objective. “I want to know my customers better” is a very frequent objective, but questions related to it, such as “What interest groups are there among my customers?”, still have no simple answer. [/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text] Segmentation techniques analyse high volumes of data and detect automatically related groups of elements, or even opposing cases that do not follow the standards. They are tools useful to: [/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row top_padding=”40″ bottom_padding=”40″][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row bottom_padding=”40″][vc_column width=”1/1″][vc_column_text] As a result of applying segmentation techniques, valuable information is obtained from rough data, without the need of an expert to define previously the groups or elements needed to be detected. [/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_section”][vc_column width=”1/1″][/vc_column][/vc_row][vc_row bg_color=”#f7f7f7″ top_padding=”40″][vc_column width=”1/1″][vc_column_text] How does it work? [/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] Automatic Segmentation is grounded on the scientific discipline known as unsupervised machine learning. This transforms data into a numerical representation that allows calculating similarities […]