1.0Instituto de Ingeniería del Conocimientohttps://www.iic.uam.es/enInstituto de Ingeniería del Conocimientohttps://www.iic.uam.es/en/author/andres/rich600338<blockquote class="wp-embedded-content" data-secret="x8h8Bn5Z1Y"><a href="https://www.iic.uam.es/en/big-data/descriptive-analytics/">Descriptive Analytics</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.iic.uam.es/en/big-data/descriptive-analytics/embed/#?secret=x8h8Bn5Z1Y" width="600" height="338" title="“Descriptive Analytics” — Instituto de Ingeniería del Conocimiento" data-secret="x8h8Bn5Z1Y" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> [vc_row type=”full_width_section” top_padding=”-10″][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row top_padding=”30″ bottom_padding=”30″][vc_column width=”1/1″][vc_column_text] What is Descriptive Analytics? [/vc_column_text][vc_column_text] Descriptive Analytics consists in the storage and aggregation of historical data, visualising them so that they can help understand the current and past states of the business. Descriptive Analytics tells us how our business has worked up to the present day. It allows us, for instance, to: [/vc_column_text][/vc_column][/vc_row][vc_row top_padding=”0″ bottom_padding=”20″][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row top_padding=”0″ bottom_padding=”40″][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row bottom_padding=”40″][vc_column width=”1/1″][vc_column_text] In general, any kind of data may be shown in a friendly way using aggregation or visualization techniques for the information. [/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_section”][vc_column width=”1/1″][/vc_column][/vc_row][vc_row bg_color=”#f7f7f7″ top_padding=”40″ bottom_padding=”20″][vc_column width=”1/1″][vc_column_text] How does it work? [/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] Descriptive Analytics is based on working on a storage system where all data that are relevant for the business are concentrated. We could be dealing with a system of files distributed in Hadoop style or similar ones, NoSQL data bases, or more traditional SQL systems. It all depends on the quantity and complexity of the data we are dealing with. On this storage layer, some technologies are displayed allowing these data to be processed, both in batch mode and online, so that the aggregations and inquiries needed for the analysis can be performed. [/vc_column_text][/vc_column_inner][vc_column_inner […]