The influencer analysis gives you a global view of the conversation in social networks: which brands users are talking about, what themes, their behaviour on social networks…, plus many more KPIs. In short, it identifies the users akin to your brand or competition.
What does the influencer analysis offer you?
You can broaden your vision of the market sector your brand is targeting and know how users are behaving in relation to your brand: their interactions, who are the most influential users, what their impact is, what language style they use, how they position themselves …
Some of the KPIs you can analyse:
Single users
Users who talk about your brand or competition and who have more social influence.
Top users
Identifies the most active users, the most mentioned users, or those with the most followers.
Influencers
Learn who the followers, detractors and brand ambassadors are and what they are like.
With an Influencer Analysis you can create more segmented marketing strategies based on the behaviour of the most relevant users for your brand.
Single Users
Discover the volume of single users who are talking about your brand or competition and who have more social influence.
In addition, it filters the results by theme categories, such as by products or sectors. For example, it will help you to know who your target audience is according to the themes being discussed.
In the chart below you can see the volume of single users who are talking about each brand, 7 in total. Brand 7 (in purple) is the one that has the most users talking about it, while Brand 4 (in red) has the lowest number of users commenting on its content. This KPI helps you to identify the users who most comment in order to target them with specific marketing campaigns.
It will help you to make a complete follow-up of the communities of users: to know who is controlling the conversation, which users are talked about and who are more relevant.
The following graph shows the most mentioned users within the conversation for all brands. This graph can be developed globally for all brands, selecting several at a time or each one separately. Users 1 and 2 (A and B respectively) have the highest relevance on the networks according to their number of mentions (more than 5000 for user A and almost 3000 for user B), so they should be considered if we want to carry out a campaign of our brand.
Top Users
Identifies the most active users, the most mentioned, those who have the most followers, those who have the most likes, and those who have been shared the most.
Top Influencers
Know who the followers (lovers), detractors (haters) and brand ambassadors of your brand or competition are and what they are like, as well as other influencers in the sector.
It will help you to know who to focus your campaigns on, where you should improve your marketing strategies, etc.
The graph below shows the most influential users who are speaking positively about a brand. This graph can be developed globally for all brands, selecting several at a time or each one separately. In the example, all users that appear in this ranking are influencers of Brand 1. Users 1 and 2 (A and B respectively) are the ones with the most followers (almost 400K for User A and more than 200K for User B), so it would be advisable to carry out a campaign or promotion through them.
